Consumers today demand seamless, personalized service, and poor experiences quickly erode loyalty—54% of millennials, 50% of Gen Xers, and 52% of baby boomers have cut ties over bad service. For distributors, managing complex transactions, data, and customer touchpoints requires more than sticky notes or spreadsheets. CRM systems centralize client information, streamline communication, automate tasks, and provide real-time insights that boost efficiency and profits. SAGE’s CRM module integrates research, order, and project management into one platform, enabling better customer relationships, faster sales cycles, and higher long-term profitability.

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