This playbook defines the role of Analytics Champions—leaders who drive value by embedding analytics and automation across the organization. It is structured around five core tenets: creating trust in data, empowering the business, automating to accelerate, optimizing the data stack, and enhancing analytics with AI. Through practical guidance and real-world examples, the guide shows how champions break down silos, democratize analytics, and operationalize insights. It emphasizes aligning analytics initiatives with business outcomes, enabling self-service for non-technical users, and leveraging AI responsibly to scale decision-making and innovation.

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