Dynatrace outlines how retail and CPG companies can thrive by building a resilient digital backbone. It emphasizes three pillars: enhancing digital capabilities (especially mobile and social), modernizing and securing supply chains, and delivering seamless omnichannel experiences. With challenges like rising cybersecurity threats and IT complexity, Dynatrace offers AI-driven observability, automation, and application security to ensure performance, scalability, and customer satisfaction. Real-world success stories from ASICS, Kroger, and others highlight the impact on revenue, uptime, and customer loyalty.

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