Effective cash flow management is crucial for small businesses to survive and grow. It involves planning, monitoring, and controlling financial inflows and outflows to ensure solvency. Key strategies include creating a detailed cash flow forecast, accelerating receivables through incentives and efficient invoicing, extending payment terms, and managing payables strategically to optimize cash retention. Using technology, like automated tools and accounting software, helps maintain real-time analysis and streamline operations. Additionally, maintaining a cash reserve and regularly reviewing financial strategies are recommended to adapt to changing economic conditions.

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