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How to Build Early-Stage Demand That Converts into Sales Opportunities

How to Build Early-Stage Demand That Converts into Sales Opportunities

Madison Logic
Pages 29 Pages

Madison Logic advocates moving beyond traditional lead-centric demand generation, which focuses on volume rather than quality and assumes one contact drives B2B purchases. This outdated model is inefficient and costly, as less than 1% of leads convert to closed-won business. Instead, Madison Logic promotes building early-stage demand by engaging entire organizations and targeting buying groups, improving conversion rates and sales opportunities. Their approach aligns marketing and sales to deliver more impactful, cost-effective results in complex B2B buying environments.

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