This guide shows how Salesforce uses Tableau for marketing analytics to improve decision-making, efficiency, and performance. By connecting disparate data sources into one source of truth with Salesforce Genie, marketers gain real-time audience insights to optimize campaigns, maximize budgets, and track KPIs. Dashboards like Marketing Leader KPI and Web Traffic Analysis help monitor leads, conversions, and channel performance. Tableau fosters collaboration by breaking down silos, enabling teams to share unified dashboards. Customer stories from Oneflare, Quandoo, and HelloFresh demonstrate gains in revenue, efficiency, and conversion rates.

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