This guide provides strategies for optimizing holiday campaigns on Facebook and Instagram. It covers mobile-first ad formats like Canvas, Collection, and Instagram Stories, emphasizes the importance of creative automation, and discusses audience targeting with tools like Custom Audiences and Lookalike Audiences. The guide also offers tips on bid management and budget adjustments to maximize ROI during peak shopping periods. Automation plays a key role, with Smartly.io offering tools to streamline ad creation and campaign management, ensuring retailers get the best results during the holiday season.

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