Guide

GDPR compliance checklist: Actionable steps for marketers

GDPR compliance checklist: Actionable steps for marketers

Pages 2 Pages

Designed for marketing teams, this checklist translates GDPR and ePrivacy requirements into practical actions. It covers creating clear, compliant consent notices; avoiding pre-ticked boxes; and ensuring easy consent withdrawal. The checklist emphasizes centralizing consent management through a CMP, synchronizing preferences across channels, and implementing robust opt-in mechanisms. Additional steps focus on automating consent updates, tracking records for auditability, and designing user-friendly consent experiences across devices. The checklist concludes with guidance on regularly reviewing practices to adapt to regulatory changes while maintaining trust-based customer engagement.

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