This guide explains how manufacturers can reduce risk, control costs, and accelerate time-to-market through a structured New Product Introduction (NPI) process. It outlines the critical phases of NPI—from concept and design through prototyping, pilot production, and full-scale manufacturing—highlighting common pitfalls such as poor cross-functional alignment, inaccurate cost estimates, and late-stage quality issues. The guide emphasizes collaboration between engineering, manufacturing, supply chain, and finance to ensure manufacturability, compliance, and margin control. By using standardized processes, real-time data, and integrated systems, manufacturers can improve product quality, shorten launch cycles, and increase the likelihood of commercial success.

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