Guide

Choosing and Managing a Digital Marketing Agency

Choosing and Managing a Digital Marketing Agency

This guide helps businesses choose and manage an international digital marketing agency. It outlines the benefits of a UK-based central agency with global experts, offering cultural insight, brand consistency, and cost efficiency. It details 12 key selection criteria including localisation skills, ethical practices, and transparent reporting. The guide also explains services like multilingual SEO, paid ads, CRO, and content localisation. Success tips include clear goals, aligning scope, regular feedback, and treating the agency as a strategic partner to drive sustainable global growth.

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