The Need for Conscious Compensation to Motivate and Retain Sales Reps There has been a massive shift in the sales landscape. The market is cutthroat, aggressive and extremely unforgiving. Today’s salesperson is confronted with a lot of challenges: average sales cycles are longer, the number of objections are higher and there are multiple decision-makers to skillfully persuade. Not to mention, tailing prospects is a lot more tedious despite the easy access to them with social platforms. Along the way, it’s easy for sales reps to lose sight of their end goal and become demotivated. So, what can you do to keep your sales teams going? The answer is not just compensation. It’s fair and conscious compensation.

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