Business continuity planning is essential to protect organizations from costly downtime, as nearly half of small businesses never reopen after a disaster. Effective planning starts with risk assessment and business impact analysis to identify threats, critical systems, and set recovery objectives (RTO/RPO). Core strategies include frequent backups aligned to tolerance levels, following the 3-2-1 rule with offsite copies, and ensuring tested recovery procedures. Continuity also requires alternate facilities and redundant infrastructure to sustain operations if primary sites fail. Regular testing keeps plans current and actionable, while cloud backup and DRaaS deliver scalable, real-time resilience with rapid failover and expert support. With these practices, businesses can minimize downtime

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