OEMs and dealers face challenges due to fragmented supply chains, despite high parts availability. Lack of integration between OEMs, dealers, and end customers leads to unmet demands, unsatisfied customers, and lost sales opportunities. The bull-whip effect exacerbates the issue, as dealers over-order to prepare for uncertainties, causing inflated inventory levels and inaccurate demand forecasting. The solution lies in creating a connected and visible supply chain, fostering collaboration, gathering real-time data, and creating an integrated ecosystem to enhance the customer experience.

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