Guide
B2B Inbound Marketing: A Marketer's Guide
The B2B Inbound Marketing guide by Geeky Tech outlines how to attract and convert business leads through content, SEO, email, and paid advertising. It stresses the importance of aligning content with the buyer’s journey—awareness, consideration, and decision—and emphasizes using data, audience profiles, and competitive analysis to refine strategies. It contrasts B2B and B2C marketing, explains inbound vs. outbound tactics, and promotes long-term content, SEO, and email strategies over broad outreach. The guide also provides resources and encourages adaptability when tactics don't deliver results.