A Guide to Driving Revenue with Embedded Professional ServicesA Guide to Driving Revenue with Embedded Professional Services Despite facing some difficult and daunting challenges due to the pandemic, the professional services sector is not merely weathering the storm and stabilizing: it is expanding and booming. As noted by global research, training, and consulting firm Service Performance Insight in its 2021 Professional Services Maturity TM Benchmark report: “Despite months of global stay-at-home orders, the professional services sector none the less reported year over year revenue growth...with the best-positioned firms (focused on the hottest growth areas of the cloud and analytics) garnering near record levels of growth and profit. [brackets in original quote]” Overall, the

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