A Guide to Completing an Internal Communications Audit from theEMPLOYEEapp outlines how organizations can evaluate and improve their internal communications strategies. The audit involves a 360° review of audiences, channels, messaging, and alignment with business goals. It helps identify gaps, measure ROI, and adapt to workforce and tech changes. Annual audits are recommended to keep pace with organizational evolution, assess effectiveness, and elevate communications from tactical to strategic. The guide emphasizes understanding your audience—by job type, title, or location—and mapping them to the channels and messages they receive (or should receive). It includes steps for documenting audiences, spotting communication gaps, and using tools like surveys and interviews to support ongoing improvements. The goal: ensure the right people get the right messages at the right time to enhance the employee experience.

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