Customer Experience Marketing (CXM) focuses on enhancing every customer interaction to build loyalty and increase revenue. Unlike traditional marketing, CXM goes beyond lead generation to include post-sale engagement across touchpoints like email, social media, and in-product messaging. Key strategies include: creating immersive brand experiences (e.g., Cisco’s virtual event), using personalization tools like HubSpot’s CMS and persona builder, and fostering online engagement through communities like Salesforce’s Trailblazer. These tactics build trust, boost customer retention, and drive long-term growth.

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