Design-driven UX/UI delivers measurable ROI (e.g., lower support/training, faster onboarding, higher adoption). Core practices: balance power with simplicity via progressive disclosure; tailor role-based interfaces; make accessibility (WCAG 2.2 AA, keyboard, screen readers, contrast) a baseline. Let data—not opinions—drive design: use contextual inquiry, journey analytics, benchmarking; turn insights into prioritized, testable prototypes. Build governed, scalable component libraries. Pick mobile-first vs responsive by user context; enforce performance budgets. Embed UX in agile (design sprints, shared tools, CI for components). Measure efficiency, adoption, support, and satisfaction KPIs, then iterate. Trends: contextual intelligence, accessibility as innovation, voice/NLP, ethical UX.

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