Since the EU’s GDPR took effect in May 2018, it has reshaped data privacy by unifying protections for EU citizens and imposing fines up to 4% of global turnover for noncompliance. Importantly, GDPR applies globally-not just to EU-based companies-but also to any business offering goods or services to EU residents or monitoring their behavior within the EU. This means non-EU companies targeting EU customers, providing EU-specific content, or processing EU personal data must comply with GDPR. Noncompliance risks hefty fines, business disruptions, and reputational damage. Therefore, all businesses handling EU personal data need to prioritize GDPR compliance to protect data privacy, maintain trust, and ensure legal and operational continuity worldwide.

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