Technology has given us easy responses to the first two. Customer relationship management tools (CRMs) have been a known force for a few decades. They took all the disparate tools involved in front-end customer relationships for sales and marketing and put them on a single platform. Similarly, everyone knows that an enterprise resource planning tool (ERP) is what you need to manage all your backend work. ERP’s successfully consolidated all the resource planning and other essential backend operations into an accepted platform. essential backend operations into an accepted platform.

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