This ebook educates new government contractors on how agencies evaluate price reasonableness through price and cost analysis. It explains FAR requirements, the differences between price analysis and cost analysis, and when certified cost or pricing data is required. The guide walks readers through how contracting officers assess bids, request supporting data, and negotiate pricing. Practical examples illustrate how contractors can design proposals that align with agency expectations while protecting profit margins. The ebook emphasizes disciplined pricing processes and structured tools to improve proposal credibility, compliance, and win probability.

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