This eBook presents three critical use cases driving modern information protection: safeguarding intellectual property, preventing compliance violations, and mitigating insider threats. It explains how cloud adoption and hybrid work have expanded data exposure, requiring more than legacy DLP tools. Proofpoint advocates people-centric strategies that correlate user behavior with data movement across email, endpoints, and cloud apps. By focusing on intent and context, organizations can reduce risks tied to negligence, compromise, or malicious insiders, while also streamlining compliance and strengthening business resilience.

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