Introduction The global gastroenterology market is poised to grow rapidly in the coming years. Yet, 2024 is set to amplify ongoing revenue challenges for gastroenterology practices. Between inflation, economic uncertainty, the endless staff shortage cycle and Medicare payment reductions — gastroenterology practices need to stop the bleeding. Healthcare executives are grappling with how to scale growth while coping with economic uncertainty and changing patient demands. Despite current economic challenges and increased costs, some practices are rising to the top, generating $138,522 more revenue per year than the competition.

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