Demandbase’s ebook, "The Ultimate Guide to Using Demandbase Predictive Models," helps marketing and sales teams leverage predictive analytics to identify new opportunities and achieve go-to-market goals. It covers Demandbase’s key predictive models, including Pipeline Predict and Qualification Score, while detailing setup options, best practices, journey stages, and persona-based use cases. The guide provides insights on integration considerations and practical strategies to maximize the impact of predictive models, enabling more accurate targeting and improved decision-making for revenue growth.

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