The May 2025 report examines client segmentation in wealth management, revealing that while over 90% of firms employ segmentation strategies, only 28% deliver fully tailored offerings. Firms are moving from asset-based models toward holistic views emphasizing total client investment and potential. High-net-worth clients and business owners receive the most focus, while service levels vary by segment. Challenges include unclear value propositions, limited data usage, and difficulty managing client transitions. Despite only 18% of firms reporting accurate segmentation for most clients, 30% now prioritize personalization at scale over cost efficiency.

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