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The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform.

The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform.

Demandbase
Pages 18 Pages

Demandbase’s ebook, "The Hidden Costs of Doing Nothing," explains why B2B enterprises need an account-based marketing (ABM) platform to enhance marketing value and boost ROI. It highlights the shift from lead-first to account-first strategies, emphasizing the importance of focusing on the best accounts to nurture a healthy sales pipeline. The ebook also points out that traditional marketing automation platforms are insufficient for ABM needs, advocating for specialized solutions like Demandbase to drive measurable impact and secure increased marketing budgets.

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