The eBook Taking a First Step on the Path to Personalization explains how businesses can begin delivering relevant digital experiences that drive revenue and loyalty. It stresses starting with mobile, as it now dominates traffic and influences purchases across channels. High-performing tactics like scarcity, social proof, recommendations, and urgency outperform cosmetic CRO changes. Rule-based triggers, templated campaigns, and machine learning scale personalization without heavy resources, while advanced approaches use segmentation and data-driven insights. Case studies from brands like Diane von Furstenberg, Etam, and Topman show measurable uplifts in revenue per visitor, proving personalization’s power to turn engagement into growth.

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