The November 2022 Aite-Novarica Group report examines sustainable banking initiatives driven by rising consumer demand for environmentally responsible practices. It outlines global environmental movements, ESG adoption, and key agreements like the UN 2030 Agenda and Paris Agreement. Financial institutions are implementing digital tools such as carbon footprint calculators, carbon offset apps, and sustainable shopping marketplaces. The report highlights benefits like customer loyalty and brand differentiation, stresses the risks of greenwashing, and emphasizes that traditional banks cannot afford indifference toward sustainability trends.

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