Demandbase’s ebook, "Smarter Go-To-Market for Modern Manufacturing," guides sales and marketing teams in the manufacturing industry on leveraging account-based marketing (ABM) to improve team alignment, drive upsell and cross-sell opportunities, and respond to supply chain demands. It highlights how technologies like AI, big data, VR, and IoT have transformed production, and emphasizes using these advancements to empower go-to-market strategies. Demandbase provides actionable insights to help manufacturers navigate the digital landscape and engage prospects more effectively.

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