Prisma Cloud’s Data Classification solution addresses cloud data sprawl by automatically discovering and classifying sensitive data—PII, PCI, PHI, and secrets—across AWS, Azure, GCP, and Snowflake. It enables visibility, real-time detection (DDR), and risk prioritization using Data Security Posture Management (DSPM). Features include contextual classification, compliance automation (e.g., GDPR, HIPAA), custom classifiers, and incident response via integrations like Slack and SIEM tools. The agentless platform supports unmanaged assets, detects exfiltration attempts, and connects with identity providers for access decisions. It helps lower costs by up to 20% while securing cloud data end-to-end from classification to response.

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