Multinational phishing simulations face challenges from cultural, linguistic, and operational differences. Issues include poorly translated content, gendered language bias, mismatched design layouts, and timing campaigns during local holidays, all of which reduce effectiveness. Localization is critical—references like free coffee offers may not resonate in non-coffee cultures, and colors like red can carry different meanings across regions. To improve outcomes, companies should avoid one-size-fits-all content, use skilled translators, research local practices, and design flexible layouts. Coordinating with HR on timing ensures cultural sensitivity and maximizes training impact.

Join for free to read