Data visualizations once differentiated software but are now commoditized, pushing companies to embed more advanced analytics for revenue growth. Users expect seamless, in-app analytics with features like workflow integration, write-back, self-service, and flexible security. Deep embedding boosts adoption, with 60% of users regularly engaging compared to 21% for standalone BI. Monetization strategies include charging more for richer experiences, with 78% of ISVs already doing so. A combined build-and-buy approach ensures customization and scalability. Future trends point to infused, predictive, and prescriptive analytics as key differentiators.

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