Modern data transformation is shifting from ETL to ELT, allowing faster, cheaper, and more flexible analytics by applying transformations in the warehouse. SQL remains the core skill, but tools like dbt modernize workflows with modular development, automation, testing, and collaboration, turning analysts into more impactful contributors. Fivetran complements dbt by automating ingestion from 200+ sources, managing schemas, and running dbt transformations directly in its dashboard. Case studies like Autodesk and Phenix show transformations that once took hours now run in minutes, reducing maintenance and enabling cleaner, actionable insights.

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