The brief introduces HUMAN MediaGuard, a comprehensive solution that verifies the humanity of digital advertising across web, mobile, app, and CTV channels. Using multilayered detection and collective protection, it analyzes every impression to identify and stop dynamic, polymorphic bots before bids are placed. It enhances inventory quality, transparency, and revenue by providing real-time insights into human versus bot activity. MediaGuard’s detection engine evaluates 2,500 technical signals across 10 trillion weekly transactions, ensuring precision with minimal false positives. Easily deployed through SDK or tag integration, it delivers accurate, scalable protection and actionable analytics for ad tech platforms.

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