This ebook provides a strategic guide for brands preparing for peak shopping periods such as Black Friday, Cyber Monday, and holiday sales. It focuses on how conversational commerce, automation, and real-time messaging can reduce friction and increase conversions during high-traffic moments. The document outlines best practices for pre-season preparation, in-season execution, and post-season retention, emphasizing personalization, proactive notifications, abandoned cart recovery, and AI-powered customer support. It also addresses scalability, reliability, and customer experience challenges that arise during demand spikes. By combining data-driven insights with practical examples, the ebook helps businesses maximize revenue while maintaining consistent, high-quality customer interactions.

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