This ebook explains how Google Cloud Dataprep by Trifacta simplifies data preparation for analytics and machine learning. It addresses the challenge that data preparation consumes up to 80% of analytics project time. The guide outlines how visual, self-service data preparation enables analysts to discover, clean, structure, enrich, and validate data without coding. It highlights serverless scalability, intelligent transformation suggestions, and tight integration with Google Cloud services such as BigQuery and Dataflow. Customer examples show faster development cycles and reduced reliance on data engineering teams. The ebook concludes that self-service data preparation is essential for accelerating insights and fully leveraging Google Cloud analytics.

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