Global jewelry brand reimagines customer service approach

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Swarovski, headquartered in Wattens, Austria, is a global leader in crystal jewelry and watches, employing around 29,000 people. Founded in 1895 and still family-run, Swarovski has built its reputation on delivering high-quality products and matching this with exceptional customer service standards. The company operates over 1,400 stores worldwide, all of which remained operational during the pandemic thanks to robust digital transformation efforts.

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