Digital Realty’s executive brief emphasizes that data-first strategies are essential for unlocking business value in today’s digital economy. Leaders Tony Bishop and Dave McCrory argue that digital transformation requires rethinking data architecture to reduce silos, support convergence, and enable real-time insights. The concept of Data Gravity—where accumulating data attracts more data and services—underscores the need for proximity, neutral data exchange hubs, and hybrid infrastructure. Organizations should understand data flows and location dynamics to enhance performance, compliance, and customer experience while building secure, scalable, and connected ecosystems.

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