The February 2023 Aite-Novarica Group report explores how wealth managers are evolving client engagement to meet rising expectations across demographics and wealth levels. Engagement now emphasizes two-way dialogue, loyalty, and client advocacy, with a focus on delivering advice dynamically and improving advisor-client matching. Firms are experimenting with AI to boost productivity and VR as an emerging engagement tool, though both are still maturing. There is no universal method for measuring success, as wealth managers tailor metrics to align with their business models, ethos, and long-term goals to gain competitive advantage and foster continuous improvement.

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