Design a delightful customer experience with guided selling Seven principles of guided selling every B2B professional should know On average, On average, Reduce costly sales friction According to Forrester, 54% of global information workers who work in sales responded positively when asked about their openness to investing their own money in technology to help them do their jobs. 1 The typical sales process is rife with points of friction—from the first interaction to an inked contract—which inevitably slow down the sales cycle. Guided selling aims to reduce this friction by creating repeatable processes for your sales team that help give prospects the information they need before making a buying decision. The overall goal of guided selling is to improve the customer experi

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