Ebook

Data Goldmine

Data Goldmine

Pages 24 Pages

This ebook from StackAdapt explores the value of 1st-party data in a privacy-centric digital marketing landscape. It covers data collection, storage, activation strategies, and attribution. It outlines how 1st-party data enables personalized, regulation-compliant campaigns across the funnel, using strategies like customer match, suppression, and lookalike modeling.

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