Organisations face a constant struggle between meeting the operational and travel needs of employees, and the desire to streamline fleet assets to reduce costs. As one of the biggest costs to an organisation, fleets are often seen as an unavoidable necessity. With the rise of the sharing economy, organisations are increasingly turning to technology and embracing the philosophies from the sharing economy to remove waste and optimise vehicle fleets. There is a recognition that the status quo is inherently wasteful; company vehicles inevitably sit idle in car parks for long periods of time, draining budgetary resources that could easily be better spent.

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