In 2024, CISOs in financial services faced mounting challenges from AI-enabled cyberattacks, phishing, and economic pressures. Concerns over adversarial AI surged, particularly with deepfakes and large-scale attacks. Customer identity and access management gained priority, now second in CIAM budgets, as account takeovers and digital service resilience dominate threats. Phishing remains the leading enterprise data breach vector. To counter these risks, 2025 budgets emphasize cloud and data security, and cyber GRC improvements for board oversight. CIAM enhancements aimed at fraud prevention and digital service uptime are central to business growth strategies.

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