The latest forecast predicts strong growth in U.S. B2B technology sales, surpassing $70 billion in 2025 and nearing $80 billion in 2026. In 2024, a 7% revenue increase is expected. Software and cloud sales will lead the growth trajectory with double-digit gains annually. Modest gains are anticipated in B2B PC sales, particularly in the second half of 2024. Hardware sales are predicted to normalize with 3% growth in 2024, followed by high single-digit gains in the following years. IT hardware categories are poised for growth, driven by increased demand from mid-sized and enterprise businesses. The Future of B2B Technology Forecast offers insights into over 60 hardware, software, and cloud subcategories, empowering businesses to make informed decisions and drive growth.

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