This ebook discusses preparing for unpredictable high-traffic events beyond seasonal surges. It outlines strategies for scaling systems, optimizing omnichannel experiences, securing transactions, and stress-testing infrastructure. The content highlights how organizations must rely on continuous performance validation, resilient architectures, automated testing, load simulations, and rapid incident response. It showcases how dynamic elasticity, edge delivery, and integrated monitoring help maintain uptime and customer trust during unexpected spikes. The document encourages building a culture of readiness and leveraging data-driven forecasting.

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