This paper by Ingentive and Microsoft highlights how AI embedded in Dynamics 365 transforms business operations. It identifies common inefficiencies—manual processes, siloed data, and slow decision-making—and shows how AI boosts productivity, personalizes customer experiences, and improves ROI. Real-time dashboards, Copilot automation, and predictive analytics enable smarter sales, marketing, and service. The platform offers secure, scalable tools tailored to business needs, powered by Azure. The message is clear: organizations not using AI risk falling behind in a fast-evolving digital economy.

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