To ensure web page accessibility, content creators should follow several key guidelines. First, the page title should be unique and accurately reflect the content. Links should have descriptive anchor text to clearly indicate their destinations. Organizing content with headers helps users of assistive technology understand the structure of the page. Videos should be captioned for those with audio or cognitive disabilities. Input fields should be clearly labeled, and non-text content like images should have useful alt text. It's also important to test the site by zooming to 200%, navigating with a keyboard, and using a screen reader.

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