In 2024 and beyond, enterprise data strategies will evolve to support AI, governance, and sustainability. Organizations will prioritize data lifecycle management to ensure quality, secure, and compliant access. Many will shift to private AI models trained on internal data to avoid risks tied to public LLMs. Smaller companies will adopt low-code tools to bridge AI talent gaps. Sustainability efforts will depend on energy and sensor data to benchmark and reduce carbon footprints. Finally, success will hinge on cultural transformation—embracing AI as a tool to enhance work, not replace it—ensuring both technological and organizational alignment.

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