- 35% 21% + 17% www.bidalgo.com The Client The Strategy The Results The Goal Zynga, a leading developer of the world's most popular social games, promoted the Wizard of Oz slots app. Introducing the use of video mobile app install ads to increase user engagement Significantly scale UA while meeting ROAS targets Video ads outperformed image ads and drove outstanding performance: Increase in ROAS Decrease in CPI of App installs Jessica Grant,

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