R O I C A S E S T U D Y P R O G R A M : C U S T O M E R R E L A T I O N S H I P M A N A G E M E N T D O C U M E N T N U M B E R V79 M A Y 2 0 2 1 ©2021 Nucleus Research Inc. | 100 State Street, Boston, MA, 02109 | +1 (617) 720-2000 | NucleusResearch.com 1 ZOHO ONE RAIN FOR RENT A N A L Y S T Barbara Z Peck THE BOTTOM LINE Rain for Rent, a provider of temporary liquid handling solutions, deployed Zoho client relationship management (CRM) to replace Dynamics CRM by Microsoft. Zoho CRM required less customization than other vendors reviewed, and its ease of use promoted a high number of in-house user adoptions. With this system, Rain for Rent reduced the average time a salesperson spent finding data about a client or prospect from over 18 minutes to about 10 minutes.

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